Spud

• Brand Development
• Web Design
• Web Development
• Copywriting
• Brand Naming
• Content Creation
• Illustrations

Spud were in need of the works: name, brand, website and assets. Working in the construction industry, they wanted a balance of professionalism and relatability. The name of the founder’s dog was quickly selected as the name – it was relatable, authentic, memorable, and captured the essence of the business (Spud is a tradie’s companion).

With the name selected, we were able to create a brand reflecting the tone of the company – the logo and colours are playful and welcoming, while still maintaining a sense of seriousness and professionalism. The website captures the same feeling. It’s clean, authentic, and accessible, but not without moments of fun.