Lodg

• Creative Asset Development
• Brand Development
• Brand Naming
• Digital Assets
• Content Creation
• Motion Graphics
• Digital Marketing

To successfully enter the competitive online accountancy world, Lodg needed a name and brand that was memorable without being too casual. We went through a brief but intense naming process with the team before quickly settling on Lodg. It's clear, memorable, and on-topic. The brand itself has a welcoming, bright colour palete, while the typeface gives the brand a modern, technical feel.