Maximum

• Brand Strategy
• Creative Asset Development
• Photography
• Web Design
• Copywriting
• Signage
• Brand Development
• Web Development
• Branded Merchandise

A new acquisition, Maximum Stone required a new brand identity that elevated the business and separated it from the previous company. The decision was made by Max – the owner of both businesses – to also rebrand their sister company, Maximum Tiling, at the same time, so both could be brought under the same visual umbrella. Our task was to create a brand world that confidently housed both Maximum Stone and Maximum Tiling, while still tailoring each individual identity to its respective industry.

Max’s vision for the brand was also clear: high-end, contemporary, professional – a brand that aligns more closely with architects, designers, and those that value natural materials.

We began by defining a visual language and tone that felt bold, but refined and modern. The result was a brand that balances strength with style – clean, minimal, and quietly confident. It feels at home in both architectural spaces and residential projects.

The website was an opportunity to push the brand further. We wanted to build something that felt unique and created a distinctive experience for users. The final product is sleek, responsive, and elevated – just like the brand itself.