Attic Backpackers
- Creative Direction
- Creative Asset Development
- Motion Design
- Photography
- Web Design
- Copywriting
- Signage
- Print Marketing Collateral
- Web Development
- Brand Development
- Branded Merchandise
Attic is an iconic hostel located right in the heart of the CBD, and they needed a new brand identity more fitting with younger travellers. With plenty of private equity owned competitors, Attic also needed an identity that would set it a part in the market. Our answer was unique typography, a bold colour palette, and a brand tone that no private equity company could copy!
With brand complete, we also designed and developed their new website. Again, we focussed on keeping the tone fun and friendly and very local. The final result was a UX-friendly website that encouraged quick bookings, while also expressing the brand's fun side.
We also helped Attic with a range of brand assets, including posters, social media templates, staff uniforms, and a full suite of new signage. Also, watch this space for more photos of the refreshed entranceway, which was completed in partnership with Resene.
Attic Backpackers
Our guests range from teenagers on their first solo trip to grandparents ticking off a bucket list, and they come from everywhere. We didn't want a brand that picked a lane, we wanted one strong enough to hold many. What we ended up with is a base that's flexible in colour and style but always unmistakably Attic. The more we use it, the more that flexibility earns its keep.
